We are doing a rug swap in our house. I've wanted chunky loop jute rugs for quite some time.
They grace the floors of all my favorite interior designers. The frayed ends are my favorite in this one that Liz has in her home. She wrote a wonderful review of jute rugs in her home if you are curious about how they hold up and how they feel.
Oh and she has one downstairs too...
Jen from City Farmhouse has the same rug, but in the bleached look, and she shared her journey of finally finding the perfect jute (sometimes referred to as sisal) rug. It's pretty much the exact same story I have, particularly how much her husband was not on board initially. Mine too. Boo.